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The quick read: Doubl, a Kelowna company that makes custom-fit bras, won PitchFest at the SaaS North AI conference in Ottawa, beating 44 other startups. Co-founder Bryn Davis Williams delivered the winning pitch, bringing the local company fresh funding and a much bigger audience. The win caps a strong run for the company, which also took home $10,000 at Startup Canada's Equal Slice pitch competition in June 2025.

A Kelowna startup just beat 44 rivals on a national stage.

Doubl, a Kelowna company that makes custom-fit bras for women, won PitchFest at the SaaS North AI conference in Ottawa.

Co-founder Bryn Davis Williams delivered the winning pitch.

Forty-five startups entered the competition.

The win gives the local company fresh funding and a much bigger audience.

SaaS North is Canada's largest in-person conference for software founders and operators, now in its 11th year.

This year's event, held November 4 and 5 in Ottawa, drew more than 2,000 founders, operators, investors, and ecosystem partners.

PitchFest is the conference's live pitch competition, where early-stage AI software companies pitch in front of judges and a live audience.

Davis Williams was listed among the 2026 finalists as co-founder and CEO of Doubl.

Built on a simple frustration

Doubl was founded by Davis Williams and Jessica Bosman, both graduates of Western University's business program.

Their premise is blunt: the bra industry forces women to settle for close enough, and standard sizes fit almost nobody properly.

Doubl makes custom-made bras, built to the wearer's actual measurements rather than a rack size.

It is a small, practical fix to an everyday problem, and that is exactly the kind of pitch that tends to win rooms.

Not their first trophy

The SaaS North win is not a one-off.

In June 2025, Doubl Manufacturing Ltd. was one of five companies awarded $10,000 each at Startup Canada's inaugural Equal Slice pitch competition in Toronto, which drew more than 200 applicants.

That competition was aimed at equity-deserving founders from across the country.

Two national pitch wins in under 18 months is a pattern, not a fluke.

And it is a useful reminder for a city that talks a lot about diversifying beyond tourism and real estate: the companies doing it are already here, building quietly, and winning in Ottawa.

The question now is whether Kelowna's own investors, landlords, and business community notice a hometown winner as fast as a national audience does.

Doubl earned the spotlight.

The smart move is to give it more.

Sources: Kelowna Grapevine newsletter, week of November 13, 2026; SaaS North PitchFest AI 2026 finalists list; Startup Canada, June 13, 2025; Western University Morrissette Entrepreneurship, May 2023.